If you bought your Ella walk-in tub through a dealer or an installation company, you activate the warranty exactly the way every other Ella owner does: complete the two-page Warranty Activation Form at ellasbubbles.com/warranty-activation/, have both you and your installer sign it, attach a copy of your sales receipt and your installer's license and insurance information, and submit it. The only dealer-specific detail is the Place of Purchase box, which is a free text field, so you simply write your dealer's name there. Bought Through a Dealer or Installer? How Your Ella Warranty Works explains whose name the warranty is in, and this page walks through the activation itself.
What to Write in the Place of Purchase Box
On the online form, Place of Purchase is a required free text box with no fixed choices, and it sits next to Purchase Date and Purchase Amount. There is no drop-down that forces you to pick Ella's Bubbles, so write where you actually bought the tub: your Ella dealer's name, the retailer, or ellasbubbles.com. For a dealer purchase, the dealer's name is what belongs in the record as the place of purchase, with your name in the owner section and the address where the tub was installed as the installation address.
If a contractor bought the tub on your behalf for your bathroom, the warranty should still be registered under your name at your address, because the Lifetime Limited Warranty is extended to the first purchaser and applies only to the original owner at the original installation address. The dealer belongs in Place of Purchase, never in the owner section, and never as a shop address in place of the home where the tub sits.
Your Receipt Comes from the Dealer, Not from Ella
A copy of the sales receipt is part of the activation package. When you buy through a dealer, the receipt is the dealer's invoice to you, and that invoice counts as your sales receipt for activation and for any later claim. If you no longer have a copy, ask the dealer for one; the team can also work with the dealer directly. Retailer customers should send the complete retailer receipt showing the model. The purchase date you enter should match the date shown on that receipt. What Proof of Purchase Do I Need for a Warranty Claim? lists everything the team looks for when a part is needed, and having those same documents on file from activation is the fastest way to get a replacement part shipped later.
Check Whether Your Dealer Already Activated It
Many dealers and installers activate on behalf of their customers at install time, entering the customer as the owner and their company as the installer. Before you start over, ask the team to look up an existing registration by your name or the installation address. Open a ticket at ellasbubbles.com/support or call (800) 480-6850, say you want to confirm a warranty activation, and the team checks what is on file. If a registration is there, you are done. If nothing is on file, or a page is incomplete, the team tells you exactly what is missing, such as the installer's signature or the receipt copy, and helps you finish it. The guide for dealers and installers activating the warranty in a customer's name describes what your dealer would have submitted, which makes it easy to spot a gap.
Two fields on the form worry some dealer customers for no reason. The purchase amount goes into the warranty record only and is not printed on anything Ella sends you. Entering your email address does not add you to Ella's automated order follow-ups either, because those go to whoever placed the order.
Activating It Yourself, Step by Step
- Find the serial number on the label behind the magnetic access panel next to the door. Pull the panel gently away from the frame and the label is just inside.
- Type ellasbubbles.com/warranty-activation/ directly into your browser rather than scanning the QR code or using a link from older paperwork, since some older labels point to a page that no longer resolves.
- In the owner section, enter your name, your contact details and the installation address, plus the model and serial number.
- In Place of Purchase, write your dealer's name. Enter the purchase date and purchase amount from the dealer's invoice.
- Have your installer complete the installer section, including the installation checkpoints and their license and insurance information, and sign it. If the installer left without signing, ask them to complete the installer page now.
- Sign the owner section, attach a copy of the dealer's invoice, and submit.
If the online form will not submit, download the two-page form, complete and sign it with your installer, photograph or scan both pages, and send them through a ticket at ellasbubbles.com/support for manual activation. Mail and fax options are printed on the form itself. Whichever route you use, you only need to send it once. There is no published registration deadline, and the form can be completed after installation, so if your dealer did not take care of it on install day there is no need to worry. Complete it now and the team can help you gather what is needed.
What a Dealer Purchase Changes, and What It Does Not
Where you purchased decides who handles the order itself. Delivery scheduling, tracking, items missing or damaged on arrival, and returns belong to the seller named on your receipt. Warranty, technical support, manuals, installation guidance and replacement parts come from Ella's Bubbles no matter where the tub was bought. The Lifetime Limited Warranty applies to every genuine Ella tub whichever seller you purchased it from, it covers parts only, and Ella's Bubbles is not bound by warranty representations made by outside dealers, retailers, distributors or contractors, so read the published terms rather than a sales promise. Labor, installation and removal are never covered. The same split applies to tubs bought through Home Depot, Amazon or Menards, and the guide to support, parts and warranty on a retailer purchase covers what to send the team when the receipt came from a store rather than a dealer.