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How Ella Pricing Works: What the Web Price Includes and What Changes It
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How Ella Pricing Works: What the Web Price Includes and What Changes It
Updated September 2026
The cost of a walk-in tub from Ella's Bubbles is really the sum of several separate decisions: the model, the therapy package, the options layered on top, shipping to your address, and installation by your contractor. Understanding each one makes it much easier to compare configurations and to read a proposal from your Ella dealer or the team. This guide explains each component and what moves it up or down. It does not list figures, because every configuration is quoted individually for the exact tub and delivery address.
The Tub as Configured
The starting point is the model itself. Compact models such as the Mobile and Petite sit at one end of the range, full-size models such as the Elite, Ultimate and Monaco in the middle, and two-seat, lay-down and wheelchair-transfer families on their own footing. The article on choosing between the tub families helps you narrow it down. Within a model, the biggest single factor is the therapy package: a soaking tub, an air massage package, a hydro massage package, or a combination such as hydro plus air, hydro plus independent foot massage, or hydro plus microbubble therapy. Each package adds pumps, controls and plumbing, so each is quoted as its own configuration, and not every combination fits every model; see which therapy combinations fit which tub.
Jetting Options and Accessories, on Video
Chapters in this video
- 0:00 Designing Your Walk-In Tub The video introduces the customization options available for Ella's Bubbles walk-in tubs, emphasizing the detailed website for choices.
- 0:16 Jetting Packages and Features Different jetting packages are offered based on tub style and size, including air massage, hydro massage, and MicroBubble therapy.
- 1:07 Exclusive Features and Therapies Many tubs offer an independent foot massage feature, LED chromotherapy, and various ways to configure jetting packages.
- 1:31 Additional Accessories and Comforts Customers can add heated seats, different control buttons, headrests, seat cushions, and a four-fold glass screen.
- 1:54 Shower and Aroma Therapy Options The video shows how to add a rain head shower column and the luxury of aroma therapy to the walk-in tub.
Watch: Customize Your Walk-In Tub: Jetting Options & Accessories with chapters and a full transcript.
The video walks through the choices that shape a configuration: air massage, hydro massage with the inline heater and intensity dial, microbubble therapy, independent foot massage and chromatherapy, with Auto Purge and ozone keeping the systems clean, plus accessories such as heated seats, digital or easy-touch controls, headrests, seat cushions, the 4-fold glass screen, the rain head shower column and aromatherapy. Each of those is a line on a proposal, which is why two tubs of the same model can be configured very differently.
Options Layered on Top
- Heated seat and backrest. Offered as a separate option on many models and built in at the factory; see how the heated seat and backrest works.
- Faucet and finish. The standard fast-fill faucet is included; upgraded five-piece sets, thermostatic control valves and alternative finishes are options. The article on 2-piece vs 5-piece faucets compares them.
- Door and drain side. Left-hand or right-hand configuration does not change the cost, but it must be chosen before a quote is final because the exact unit is built to it.
- Panels and accessories. Extension panels, end panels, shower columns, glass screens, swivel trays and similar items are quoted individually. Some can be added after installation, while therapy systems, jets and the heated seat cannot; see what can and cannot be customized.
Shipping Is Separate
Freight is never part of the tub configuration. It is quoted for your specific delivery address once the model, options and door side are known, because crate size and weight vary by tub and the carrier's rate scales with distance from Chicago. Remote and island destinations cost more to reach. The article on preparing for delivery day explains curbside liftgate delivery and what to expect on the day.
Installation Is Separate
Ella's Bubbles manufactures the tub. Installation is performed by your own licensed plumber or contractor, or by an installer from Ella's referral network, and that installer sets the labor cost based on your bathroom. Removing an old tub, running new supply lines, adding a dedicated GFCI circuit for a hydro or air system, and any tile or wall work are all part of the installation conversation, not the tub configuration. The article on what installation involves and what drives its cost goes line by line.
Ways the Total Can Come Down
- Veteran and senior recognition and promotions are applied to your specific order at the time of purchase and can change; the article on discounts, promotions and the price match guarantee explains how to ask.
- Clearance and warehouse units are individual tubs sold as configured; see clearance and warehouse tubs.
- Financing spreads the amount over time through the partners listed on the financing page; see financing your walk-in tub.
- Soaking-only tubs have no pumps, no electrical work and the simplest installation; see soaking-only walk-in tubs.
Related Guides
- Is There a Fee for Paying by Credit Card on a Walk-In Tub Order?
- What Companies Install Walk-In Tubs and How Do I Find One?
Related Videos
Chapters in this video
- 0:00 Anticipate Sales Tactics The speaker explains that customers should anticipate various sales tactics when inviting competitors into their homes.
- 0:32 Outdated Sales Mentality The speaker describes an outdated sales mentality where prices start high and are then negotiated down.
- 1:00 Common Sales Approaches The speaker details common sales approaches, including phone calls to sales managers and fabricated programs.
- 2:02 Avoid Red Flags The speaker advises customers to avoid companies that exhibit these red flags and to contact Ella's Bubbles instead.
Watch: Understanding Walk-In Tub Sales Pitches: What to Know Before Buying with chapters and a full transcript.
Common Questions
How much does a walk-in tub cost?
It depends on the model, its size, the door style and the therapy package and options you choose, and because every tub is made to order there is no single figure. Shipping to your address and installation by your contractor are separate from the tub itself. The best way to get accurate, current pricing for the configuration you have in mind is to reach out to your Ella dealer or the team at (800) 480-6850, or open a ticket at ellasbubbles.com/support, with the model, therapies and options you are considering.
Is the cost the same for everyone?
A given configuration is priced consistently. What differs between two customers is usually the therapy package, the options chosen such as the heated seat or faucet finish, and the shipping destination, since freight depends on the crate size and weight and the distance to your address. Installation also varies, because it is set by your own contractor based on the work in your bathroom.
Can I see a breakdown before deciding?
Yes. Ask your Ella dealer or the team for a written proposal on the exact model and options you have in mind, and each item, including shipping to your address, appears on its own line. Having the model, therapy package, door side and any accessories decided makes the proposal complete the first time.
Does the tub include installation?
No. Ella's Bubbles manufactures the tub, and installation is performed and priced by your own licensed plumber or contractor, or by an installer from Ella's referral network, based on the work in your bathroom. Removing an old tub, running new supply lines, adding a dedicated GFCI circuit and any tile or wall work are part of that installation conversation, and Ella's Bubbles does not set or perform the labor.
Does the left or right door side change the cost?
No. A left-hand or right-hand configuration does not change the cost, but it must be chosen before the proposal is final because the exact unit is built to it. Deciding the door and drain side early keeps the proposal accurate and avoids changes later.
Do clearance tubs follow the same rules?
Clearance and warehouse units are individual tubs sold as described, with their configuration already fixed, so the therapy package and options cannot be changed on those units. Shipping to your address and installation remain separate, just as they are for a made-to-order tub. Our clearance and warehouse tubs article explains what those listings include.
Can I add a therapy package or heated seat later to save now?
No. Therapy systems, jets and the heated seat are built into the tub at the factory, so they must be chosen when the tub is ordered. Accessories such as the shower column, glass screen, swivel tray and extra panels can be added later. A soaking-only tub is the simplest configuration if the pumps and electrical work are not needed.
Who do I ask about financing or assistance programs?
The team can point you to the current financing partners listed on the financing page, and your Ella dealer or the team at (800) 480-6850 will be glad to walk you through the application. For a grant or assistance program, the team can prepare an official proposal and product documentation to include with your application. Ella's Bubbles does not apply for grants on your behalf.
Does Ella's Bubbles ship a walk-in tub to any location, including remote areas?
Yes, Ella's Bubbles ships walk-in tubs to addresses across the country. Freight is quoted for your specific delivery address once the model, options, and door side are known, since crate size and weight vary by tub and the carrier's rate scales with distance. Remote and island destinations typically cost more to reach because of that added distance.
Does Ella's Bubbles work directly with insurance, Medicare, or Medicaid to help cover a tub?
No, Ella's Bubbles does not work directly with insurance companies or with government programs such as Medicare or Medicaid. If you plan to apply for a grant or assistance program on your own, your Ella dealer or the team can prepare an official proposal and product documentation to include with your application. Ella's Bubbles does not file insurance claims or grant applications on your behalf.
Will I be charged sales tax if my walk-in tub ships to another state?
No, out-of-state shipments of your walk-in tub are not charged sales tax. This applies to the tub itself and is separate from how shipping and installation are handled for your address. For specifics tied to your own order, reach out to your Ella dealer or the team at (800) 480-6850.
How long will it take for my walk-in tub to be built and delivered?
Every Ella's Bubbles tub is assembled and tested to order, so the time from a paid invoice to delivery depends on the model, the options chosen, and current stock. There is no single production or delivery timeframe that applies to every configuration. Your Ella dealer or the team at (800) 480-6850 can confirm current timing for your specific order.
How many different walk-in tub models does Ella's Bubbles offer?
Ella's Bubbles offers 27 different walk-in tub models, spanning compact, full-size, two-seat, lay-down and wheelchair-transfer families. That range is what lets a configuration be matched closely to your bathroom size and the therapy package you want. Your Ella dealer or the team at (800) 480-6850 can help narrow the list down to the right fit.
What condition are Ella's Bubbles clearance and warehouse tubs in?
Clearance and warehouse tubs are fully functional units that may have minor acrylic imperfections. Each one is sold exactly as configured, so the therapy package and options on that specific unit cannot be changed. Shipping to your address and installation are still handled separately, just as with a made-to-order tub.
Are the door side and the drain side the same on an Ella's Bubbles walk-in tub?
No, the door and the drains sit on opposite sides of an Ella's Bubbles walk-in tub as you face it. A right-side door tub has its drains on the left, and a left-side door tub has its drains on the right. Keeping this in mind when you specify your door and drain side helps your proposal come out accurate the first time.
Does the Elite soaking tub include jets, or can jets be added to it?
The Elite soaking tub, in its 30 by 50 size, does not include jets, and jets cannot be added to this specific model after it is built. If you want a jetted therapy package in an Elite-style tub, you would need to choose a different configuration or model built for jets from the start. Your Ella dealer or the team at (800) 480-6850 can help you find a configuration that includes the jets you want.
What does a 30 by 60 swing-in door tub with hydrotherapy, air massage, and hydro foot massage include?
This configuration includes a 28-inch wide seat, 17 hydro jets arranged as 5 upper and 6 lower, an inline heater, ozone sterilization, and an intensity control dial. It also comes with an LED chromotherapy light, on/off push controls, a two-piece Ella Fast Fill faucet with a handheld shower, one grab bar, two 2-inch drains with two openers, and one reversible end panel. Your Ella dealer or the team at (800) 480-6850 can confirm what is included in your exact configuration.
What information does a written proposal from Ella's Bubbles include?
A written proposal includes pictures of your configured tub, its specifications, an overall price, and shipping costs to your address, with each item listed on its own line. Having your model, therapy package, door side, and any accessories decided ahead of time helps the proposal come out complete on the first try. Your Ella dealer or the team at (800) 480-6850 can put this together for you.
Can Ella's Bubbles send a proposal by email along with photos and specifications?
Yes, your Ella dealer or the team can send you a proposal by email, along with photos of your configured tub and its specifications. A specification sheet can also be emailed so you have full documentation for your model in writing. Contact your Ella dealer or the team at (800) 480-6850, or open a ticket at ellasbubbles.com/support, to have these sent to you.
Can Ella's Bubbles send brochures or website links to help me compare models?
Yes, your Ella dealer or the team can send brochures and links to relevant pages on the Ella's Bubbles website so you can explore different walk-in tub options at your own pace. This is especially helpful while you are still narrowing down the model, therapy package, and options for your configuration. Reach out to your Ella dealer or the team at (800) 480-6850 to request these materials.
Do clearance and warehouse tub listings include a video of any imperfections?
Yes, clearance and warehouse tub listings include a video showing any scratches or other minor acrylic imperfections on that specific unit. This lets you see the actual condition of the tub before it ships, since each clearance unit is sold exactly as configured. Your Ella dealer or the team at (800) 480-6850 can help you find the listing and video for a specific tub.
Can a heated seat be added to any standard walk-in tub order?
Yes, a heated seat can be added to any standard walk-in tub order as a standard factory option. Clearance and warehouse units are sold and shipped exactly as configured, so a heated seat cannot be added to one of those fixed units. Choosing the heated seat when you place a standard order keeps your build and proposal accurate. Your Ella dealer or the team at (800) 480-6850 can confirm heated seat availability for your model.
What are the main categories of walk-in tubs that Ella's Bubbles offers?
Ella's Bubbles walk-in tubs fall into several categories: models with a stainless steel inward-swing door, models with a U-shaped acrylic outward-swing door, wheelchair accessible tubs, lay-down tubs, and two-seater tubs. Each category is built for a different bathroom layout and way of entering the tub, so the category you choose is one of the first decisions that shapes your configuration. Your Ella dealer or the team at (800) 480-6850 can help you match a category to your space.
Does adding a therapy package raise the cost compared with a soaking-only tub?
Yes, adding a therapy package increases the cost of the tub, and the amount of the increase depends on which therapy or combination you choose. That is because each package adds its own pumps, controls and plumbing under the deck, so every therapy configuration is quoted separately. A soaking-only tub with no jets is the simplest starting point, and your Ella dealer or the team at (800) 480-6850 can show you how each package changes a proposal for your model.
What therapy packages does the Ultra model come with as standard?
The Ultra model's base configuration includes hydro massage only, and it does not come with a bubble massage at the base level. Customers who want more than one therapy type on the Ultra can choose a hydro and foot massage combination or an air and hydro massage combination. Your Ella dealer or the team at (800) 480-6850 can confirm which combinations are available for your build.
Does the Deluxe model include a bubble massage package?
Yes, the Deluxe model comes with a bubble massage package as part of its configuration. It can also be built with additional therapy options such as foot massage, hydro massage, and air massage, so ask your Ella dealer or the team at (800) 480-6850 which combination fits your bathroom and preferences.
Can I negotiate the price of my walk-in tub down after getting a quote?
Ella's Bubbles prices each tub based on the model, therapy package, and options you choose rather than through back-and-forth negotiating. High-pressure tactics, calls to a so-called sales manager, or fabricated programs meant to talk a number down are red flags to watch for from other companies, and reaching out to your Ella dealer or the team at (800) 480-6850 directly is the more reliable path to accurate pricing.
Can I see photos or video of the specific imperfections on a clearance tub before buying?
Yes, clearance and warehouse tub listings include video links showing the specific minor acrylic imperfections, such as scratches or dents, on that individual unit. This lets you review the actual condition of the specific tub before making a decision. Your Ella dealer or the team at (800) 480-6850 can answer any questions about a particular listing.
Do tubs smaller than the standard 60-inch alcove come with a way to fill the extra space?
Yes, tubs built narrower than the standard 60-inch alcove size, such as the Elite, come with an extension panel filler kit or extension panels designed to fill the remaining space. This keeps the installation looking complete even though the tub itself is narrower than the opening. Your Ella dealer or the team at (800) 480-6850 can confirm what applies to your specific model and alcove.
What payment methods can I use to pay for my walk-in tub order?
Ella's Bubbles accepts payment by credit card, debit card, wire transfer, or personal check for your walk-in tub order. Your Ella dealer or the team at (800) 480-6850 can confirm which payment method works best for your situation. Whichever method you choose, your order details are confirmed with you before any payment is finalized.
Is there an extra fee for paying with a credit card?
No, Ella's Bubbles does not charge an extra fee for paying by credit card. This applies to your walk-in tub order regardless of which payment method you choose. If you have questions about payment for your specific order, reach out to your Ella dealer or the team at (800) 480-6850.
What happens after I submit payment for my walk-in tub?
After you submit payment, a confirmation invoice is sent for you to review, and your card is charged only once you confirm that all the details are correct. Once payment goes through, a final invoice marked as paid is sent to you. Tracking information for your tub is provided once it leaves the facility.
What if my order changes after I have already submitted payment?
If a change to your existing order results in a price difference, you provide your credit card information again so that only the difference can be charged. This keeps your payment matched to the exact configuration you end up ordering. Your Ella dealer or the team at (800) 480-6850 can guide you through any changes to your order.
What is the actual width of the Ella Petite walk-in tub?
The Ella Petite's actual size is 27.5 inches wide by 52 inches long by 35 inches tall, per its current spec sheet. The 28-inch figure sometimes seen on the product page or brochure is a nominal marketing size rather than the exact measurement. Your Ella dealer or the team at (800) 480-6850 can confirm exact dimensions before you finalize your bathroom layout.
What is the actual exterior width of the Ella Elite walk-in tub?
The Ella Elite's actual size is 30 inches wide by 52 inches long by 35 inches tall. This current figure supersedes an older 29 and three-quarter inch width that appeared in some doorway-measuring videos. Your Ella dealer or the team at (800) 480-6850 can confirm this measurement against your specific configuration.
Does the Ella LayDown 60 walk-in tub come with a faucet included?
No, the LayDown60, which measures 30 by 60 inches, is never sold with a factory faucet and has no faucet option at all. It requires a pre-existing or customer-supplied faucet, typically a wall-mounted style. The larger LayDown72 is faucet-ready and offers optional Ella deck-mount fast-fill faucets in no-faucet, two-piece, or five-piece configurations at the time of order.
Where does Ella's Bubbles manufacture its walk-in tubs?
Ella's Bubbles is a local manufacturer based in Chicago, which is also the point freight distance is measured from when your tub ships to your address. This is why remote and island destinations, being farther from Chicago, typically cost more to reach. Your Ella dealer or the team at (800) 480-6850 can answer other questions about your specific order.
Which companies does Ella's Bubbles offer financing through?
Ella's Bubbles offers financing options through several partners, including Synchrony, Klarna, First, and PayFast. Each partner has its own application process, and your Ella dealer or the team at (800) 480-6850 can walk you through which options are currently available. The financing page lists the current partners, since offerings can change.
Does Klarna offer interest-free payment plans for a walk-in tub?
Yes, Klarna is one of Ella's Bubbles's financing partners and offers interest-free payment plans as one of its options. Availability and terms depend on an application through Klarna. Reach out to your Ella dealer or the team at (800) 480-6850 for help getting started.
For anything specific to your own tub or order, open a ticket at ellasbubbles.com/support or call (800) 480-6850 and the team will take it from there.
About this guide. Answers in the Ella’s Bubbles Support Center are compiled from real conversations with tub owners, our technicians’ notes and the product documentation, then reviewed by our team. Tub models and options have evolved over the years, so a detail here may differ slightly from your exact tub. If something looks different on yours, send us your serial number and a specialist will confirm it for your model.
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