Ella's Bubbles Reseller Program

Ella's Bubbles offers a reseller program, not a traditional dealer program, for companies that want to sell and install Ella's Bubbles walk-in tubs and showers. Approval is based on your company's website content, your prior walk-in tub sales or installation experience, and how much you currently invest in marketing walk-in tubs, and approved resellers gain access to a dedicated portal, catalogs, and live video presentations rather than in-home visits.

How Reseller Qualification Works

When your company applies, Ella's Bubbles reviews your website for existing walk-in tub content, your history selling or installing walk-in tub brands such as Jetta and American Standard, and your current marketing spend on walk-in tubs and showers. Ella's Bubbles was founded in 2005.

Large plumbing companies with an established showroom and a significant existing marketing budget for walk-in tubs may qualify for reseller pricing right away. Your website content, sales history, and marketing plans are all considered as part of the reseller decision.

For general background on becoming an installer, see becoming an Ella's Bubbles dealer or installer and the Ella's Bubbles dealer program.

How to Apply for the Reseller Program

1. Request a reseller application by contacting Ella's Bubbles support or calling (800) 480-6850.
2. Provide your company's tax ID number (EIN).
3. Provide your business license number.
4. Provide your company name and address.

Ella's Bubbles uses this information along with your website and marketing review to determine reseller approval.

What Approved Resellers Receive

Once approved, resellers get access to a portal that includes current inventory, pricing information shown against MAP and retail pricing, and full product details for the walk-in tub and shower lineup. Ella's Bubbles also provides catalogs to resellers and can build a custom catalog featuring your company's own logo and contact information.

Presentations and Marketing Materials

Ella's Bubbles does not send staff to a customer's home to give a presentation or take measurements. Product presentations are instead handled live over video. Brochures and other marketing materials are provided to companies once they are part of the reseller program, rather than distributed to installers who are not enrolled.

Resellers who need to order parts can review ordering parts as a dealer, plumbing wholesaler, or contractor, and companies interested in displaying products can review the dealer showroom and trade show display programs.

Common Questions